Today’s Beauty: Let’s explore how makeup trends are evolving in 2025 — from light base coverage to bold colors and a subtle glow.
As spring returns, makeup is also transitioning. On the streets, we’re seeing a fresh shift: less is more. Instead of heavy foundations, tone-up bases are being used to let the natural skin texture show through. Imperfections are embraced, while color accents around the eyes and lips give personality to the look.
Initially driven by Gen Z, this minimalist trend has now reached all age groups.
What’s new this year? Colors that used to feel too bold — lavender, lime, mint — are now celebrated. These playful tones are no longer avoided but enjoyed as a form of individual expression.
And the biggest shift? The glow. Matte finishes are fading, and natural radiance is taking center stage. Lips and skin both highlight soft light and moisture.
Makeup that looks effortless yet polished — that’s the beauty language of 2025.
피부에 무언가를 더하기보단 덜어내고, 그 위에 나만의 색을 얹는 것. 2025년은 정직한 아름다움이 중심이 되는 해입니다.
Watch this video to see the trends in action:
10 Makeup Trends Defining 2025
Image Source: Mintel (kr.mintel.com)